Pharmaceutical advertising in the USA: information or influence?

While many parts of pharmaceutical advertisements are regulated, each advertisement also contains a promotional component in which the advertiser conveys information to the consumer.

Pharmaceutical advertising in the USA : information or influence?

Kelley J. Main University of British ColumbiaJennifer J. Argo University of AlbertaBruce A. Huhmann   New Mexico State University

INTRODUCTION

Pharmaceutical advertising in the United States has grown rapidlyfrom $40 million in 1989 and $300 million in 1994 to approximately$2.5 billion in 2002 (Roth 1996; Bittar 2003). Traditionally, pharmaceuticalcompanies have directed their marketing efforts at physicians toinform them and encourage them to prescribe their products whentreating...

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