5 ways to win the SMS gold rush

Craig Barrack, UK country manager for Netsize, offers five rules for success in the SMS (short messaging services) market – a market in the mobile phone sector that is booming.

5 ways to win the SMS gold rush

Craig Barrack Netsize

The mobile content gold rush is far from over. Of Europe 's SMS traffic, 10% now comes from value-added services and content such as ringtones, quizzes and mobile chat. The opportunities are there, the infrastructure is in place and mobile users are willing to pay for content. The European market for ringtones alone is estimated to be worth over one billion euros per year. So what does it take to make money from SMS?

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