The media invoicing black hole

Mike Yershon

Mike Yershon argues that the standards of checking TV spots and invoice reconciliation that currently exist in the purchase of television airtime are extremely flawed, and it is unlikely they would satisfy a professional financial auditor (if he were aware of the process).

The media invoicing black hole

Mike Yershon Yershon Media Assessment

Imagine a world where significant numbers of major corporations are regularly overpaying for an important service, one that they rely on for driving their businesses forwards and which, moreover, is one of their largest variable costs.

Then imagine a world where most of these companies are unaware of whether they have received exactly what they ordered. Furthermore, the professional qualified auditors appointed to these companies to approve and sign off their accounts can only verify the monies paid, not whether the goods ordered have been received. This is the...

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