10 facts about the value of brand websites

Laurent Flores

Laurent Flores, founder and CEO of CRM Metrix, believes that brand websites can move from being a simple marketing channel to a launchpad for building profitable, long-term customer relationships.

10 facts about the value of brand websites

Laurent Flores CRM Metrix

Two years ago, I wrote in Admap [1]about online advertising effectiveness; in this article I will look at brand websites, now that the internet has grown to a point where most advertisers use the web and are looking for evidence of the value of their online investments. I will discuss insights and ideas related to the expansion of brand websites from a standard marketing channel to a launch-pad for building profitable, long-term customer relationships. Indeed, little is known about the relationship power of brand websites,...

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