Integrating decision making and marketing intelligence

Selim Oktar

The marketing research industry is facing several challenges stemming from the changing business climate and the emergence of new actors.

automated website synthesis and uncertainty reasoning for customer preference management

Selim Oktar STRATEJI|GFK and KNEXTEPEmre Erdoğan KNEXTEP 

Challenges to Conventional Marketing Research

Marketing research industry is experiencing hard times nowadays. Despite the positive growth rates of the last decade overall industrys turnover increased by 4% in 2000 and 2.8% in 2001 (ESOMAR, 2002) these rates are very close to growth of world output which became 4.7% in 2000 and 2.6% in 2001 (World Bank, 2001)....

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