Agency:Citigate SMARTS | Authors: Glen Moore, Julie Walton and Tristan Fulton |
bowmore single malt whisky
Brand evolution
BACKGROUND
Citigate SMARTS has worked with Bowmore since 1998. The results of our first three years together were a Gold Award and a special prize for 'Advertising as Supercharger' in the 2001 Scottish IPA Effectiveness Awards. This paper tells the story of how we have moved on from there.
But first, a brief outline of what was previously achieved.
Morrison Bowmore started bottling its product as a single malt whisky in the late 1980s. This was a late entry to an...