Grolsch - When will I be famous?

David Amers and Thea Tetley

In a consistently 'premiumising' lager market, it was vital for Bass (now Coors) to offer consumers and the trade a successful premium lager brand.
Agency: The Leith AgencyAuthors: David Amers and Thea Tetley

grolsch

When will I be famous?

INTRODUCTION

A few years ago, if you asked a typical male drinker about Grolsch, he would have probably either a) struggled to say anything or b) mentioned how Bros used to wear Grolsch bottle tops on their Doc Martens in the 1980s.

And that's it. Grolsch either didn't register or was defined by an inglorious past. This paper shows how in three years our advertising has helped change this, transforming Grolsch from an 80s hasbeen into a powerful, well regarded brand with...

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