Brand Name: Vpower Racing Client Name: ShellCategory for this Entry: AutomotiveAgency Name: J Walter Thompson
Research across Europe has shown that consumers believe what they put in their car fuel tank is essentially the same irrespective of the brand on the pump handle. Shell has been able to convince drivers in three countries to buy a fuel that costs up to 34% more than regular petrol for their car, while building a market leading perception of quality and innovation...
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