Friendchips
Brand Name: Doritos Dippas Client Name: FritolayCategory for this Entry: FMCG Food & Nonalcoholic BeveragesAgency Name: Abbott Mead Vickers
Summary
In 2001, Doritos Dippas Dips and Chips were launched as 'the' evening snacking solution with a view to providing Walkers with a vital source of growth in a mature and static market. Since evening snacking is a sociable not solitary affair, the 'Friendchips' campaign captured the mood of evening snacking perfectly. The campaign's success in the UK was replicated in Spain, with outstanding sales results.