Driving demand for broadband

Francesca Brosan, Omobono, describes how the East of England Development Agency persuaded telecoms companies to provide broadband access to the communities it served.

driving demand for broadband

Francesca BrosanOmobono

Every day, in our homes and our businesses, we use the web more. The strain is too much for old 56K modems. Long, frustrating waits and engaged phone lines become the norm. So why not switch to broadband? Well, in rural areas of Britain, broadband coverage is almost nonexistent. It costs a lot of money to build the broadband infrastructure, and unless demand is high enough the telecoms companies will not foot the bill.

This was the problem faced by the East of England Development Agency (EEDA) when it identified lack of broadband...

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