how pretesting can increase your ROI by 900%
Spike Cramphorn
Suppose someone offered you an investment that would return you five times your money in a year. You would be suspicious and probably end the conversation right there. If he offered to increase it over 10 times you would think him mad, or a fraud.
I want to demonstrate that the returns for those who pretest their advertising are far greater than this.
First, some basics
Prices vary, but suppose it costs 100,000 to develop a typical ad.
Suppose too that the media spend on the average ad is...