The emerging broadband television market in the United States

This paper compared the strategic differences between telcoms and cable television firms in the United States based on a proposed strategic architecture that depicts the roles of various channel members and the interrelationships between them in the emerging broadband television industry.
  

the emerging broadband television market in the united states

Assessing the strategic differences between cable television and telephone firms

Sylvia ChanOlmsted andJaeWon Kang University of Florida

Introduction

The broadband industry is frequently touted as an essential building block of future digital entertainment as its platform enables the fast delivery of digital videos with the personalization and ondemand nature of the Internet (Bratches and Rooney 2001). Specifically, broadband systems enhance traditional television with richer graphics, links to Web sites through television crossover links, electronic mail, and chat room activity and online commerce through a back channel...

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