the emerging broadband television market in the united states
Assessing the strategic differences between cable television and telephone firms
Sylvia ChanOlmsted andJaeWon Kang University of Florida
Introduction
The broadband industry is frequently touted as an essential building block of future digital entertainment as its platform enables the fast delivery of digital videos with the personalization and ondemand nature of the Internet (Bratches and Rooney 2001). Specifically, broadband systems enhance traditional television with richer graphics, links to Web sites through television crossover links, electronic mail, and chat room activity and online commerce through a back channel...