communicating with american consumers in the post 9/11 climate
An empirical investigation of consumer ethnocentrism in the United States
Wei-Na LeeJi-Young Hong andSe-Jin Lee University of Texas at Austin
INTRODUCTION
An individual's patriotic and nationalistic sentiments tend to sway in response to economic and political circumstances. Several scholars have succinctly described the nature of patriotism in America as 'an ebb and flow fervor' (e.g. Kosterman & Feshbach 1989, p. 257). Patriotism is said to flow periodically, and to ebb after experiencing some peak 'patriotic excesses' (Kosterman & Feshbach 1989). Moreover, when a country considers itself under...