leveraging sponsorship through events
How to use event marketing to leverage your brand awareness
David Weisz Motorola, Inc.
By now, most of you already know or have heard the various benefits of sports and event marketing. You are either busy implementing your own sponsorship strategies or convincing senior management of the benefits and the return on investment that should be expected from a complete program. Having formed the first sports marketing function at Motorola in 1991, after supporting properties through our public relations function for many years prior to this, I hope I can share some of the tricks...