Special features of the telecom industry

This paper attempts to synthesise most of the related theories and the practical experience in the telecom industries, especially in the case of Germany and Hungary.

Special Features Of The Telecom Industry

A comparison of the German and Hungarian Markets

Mria TrcsikUniversity of PcsIldik GergtzMat Plc andKrisztin SzcsUniversity of Pcs 

Introduction

Facts

  • Mobile phones are supplementary products in Germany. (When German customers buy mobile phones they usually do not cancel their fixed line.)
  • Fixed phone is a necessity in Germany (basic level of Maslow pyramid).
  • There are many attractive services related to fixed phones in Germany used by a broad number of subscribers (e.g. voice mail, conference calls, call forwarding, SMS, fax, etc.).
  • Higher Internet penetration results in retaining and...

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