Special Features Of The Telecom Industry
A comparison of the German and Hungarian Markets
Mria TrcsikUniversity of PcsIldik GergtzMat Plc andKrisztin SzcsUniversity of Pcs
Introduction
Facts
- Mobile phones are supplementary products in Germany. (When German customers buy mobile phones they usually do not cancel their fixed line.)
- Fixed phone is a necessity in Germany (basic level of Maslow pyramid).
- There are many attractive services related to fixed phones in Germany used by a broad number of subscribers (e.g. voice mail, conference calls, call forwarding, SMS, fax, etc.).
- Higher Internet penetration results in retaining and...