The Falkirk Wheel - Creating a global icon in Falkirk?

Kenneth Fowler

1576 Advertising Limited's case study focuses on how advertising contributed to a successful first six months for Scotland's most unique new tourist attraction, The Falkirk Wheel, which was opened to the public in June 2002.
Agency: 1576 Advertising Limited Author:  Kenneth Fowler

The Falkirk Wheel

Creating a global icon in Falkirk?

 

Introduction

The Falkirk Wheel is quite simply unique. It's a 115ft high rotating boatlift that links two canals the Forth & Clyde and the Union; it's open to both the general public and canal users; and, most importantly, it's the only one of its kind in the world.

The Wheel is a major feat of engineering, costing 17 million to design and construct (as the centrepiece of the 84.5 million 'Millennium Link' project), including a new section of canal,...

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