5 steps to effective budget setting

Phil Gullen

Phil Gullen discusses what he calls the Budget Bearing Model which consists of five steps to effective budget planning.

5 Steps To Effective Budget Setting

Phil GullenCarat Insight International

Over 11 years at Carat and, before that, 13 years at JWT, I have worked on 30 or more of the world's top 100 brands and with the sophisticated marketing companies that promote them. There is a huge diversity within these companies: some are focused on fast-moving packaged goods and some on infrequently purchased long-term services. Some target young adults, and others businessmen and women. Some have a local (or multi-local) outlook and others are global. There is, however, one thing that, with few exceptions, unites them the...

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