Fast Moving Consumer Needs
Neil SharmanNews International andMelissa RyanNews Limited Australia
In recent years the high value of newspapers as advertising vehicles has increased. Women have forged stronger relationships with newspapers, finding relevance, breadth and connection. This is not simply because newspapers have evolved to cater for female readers but because women's information needs have changed and newspapers meet them.
Also, consumers' demands of advertising and media have changed and these changes favour newspapers. Tap these demands, and your message will be relevant and immediate. This, along with involved female readers, makes newspapers a huge opportunity...