Agency: Alliance, Bristol | Author: Not credited |
Area Awards 1995 Winner: Long Running Campaign
Mller, Fruit Corner
Helping Mller corner the yoghurt market
The Introduction
Mller yoghurt, and in particular Fruit Corner, is arguably the most successful brand in the entire UK grocery market of the last five years. It has twice been the fastest growing brand (1991 and 1993 Nielsen) and is now the fifth largest food brand in the country with sales of 111.2 million (Nielsen 1994). Mller was voted FMCG Brand of the Year in the 1993 Marketing Society awards.
Fruit Corner is...