Agency: Cheetham Bell JWT | Author: Not credited |
Area Awards 2001 Silver
How 'Fruitier' Vimto Squashed The Competition In The South
In April 1999 Peter Knowles was appointed Marketing Director of Vimto Soft Drinks. (1) The Vimto brand is the jewel in the crown of Nichols plc. His brief was to accelerate growth. Plans for 2000 would need to be presented to the Board in September he had six months to put together a strategy to catapult the brand into a new orbit.
The squash market
Vimto is a fruit squash. Squash volume long-term growth...