Media Outlook: The power of syndication

Steve Mosko

One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4.

Media Outlook

The power of syndication

Steve MoskoSony Pictures Television

When I came to work the Monday after the Super Bowl, I was not surprised to find an office buzzing about the game. People were sharing their stories of victory and defeat, of bets won and lost, but primarily they were talking about the commercials. USA TODAY had ranked them, and The Wall Street Journal invited us to vote for our favorites. We all shared a good laugh remembering Ozzy Osborne facing Donny and Marie, and wondering if that zebra would ever make up his...

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