Lifestyles of online gamers

This study compares people who play games on the Internet, people who use the Internet but not for gaming, and people who do not use the Internet.
  

Lifestyles Of Online Gamers: A Psychographic Approach

Seounmi YounUniversity of North DakotaMira LeeandKenneth O. DoyleUniversity of Minnesota

Introduction

The explosive growth in Internet users during the last few years has resulted in a large base of online game players. A recent report by Jupiter Media Metrix states that 35.1 million people play online games and the number is projected to increase to 104.9 million by 2005 (Hopper 2002). Playing games has become many consumers' most fun entertainment activity, over watching TV, going to movies, or reading books (Interactive Digital Software Association 2000). In...

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