Labatt Bleue

2001-2 TV campaign for Labatt Bleue in Quebec, in association with the Feb 2002 Winter Olympics. Opportunity to become the brand leader in this beer market.

 

Labatt Breweries Ltd (Labatt Bleue)

The Olympics according to Labatt Bleue

Introduction

There is no doubt that the Olympic Games is the sports event that features the world's greatest athleteslike the biggest brands on the planet! This property is sought by a huge number of broadcasters and, over the years, the bidding for broadcast rights has grown nonstop. Having been a Canadian Olympic Association partner for several years, Labatt Breweries of Canada decided to associate its flagship brand Labatt Bleue/Labatt Bleue with the Olympic Winter Games in Salt Lake City, all across Canada.

In Quebec, the Labatt Bleue...

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