Media performance indicators

Arie den Boon

Communication Management is the planning, implementation, control, evaluation and optimisation of marketing communication.

 

Media Performance indicators

Print effects compared to effects of other media

Arie den BoonDaphne Communication Management B.V

Communication Management

The amount of money poured into marketing communication is astounding. Even more so, when we consider how little we really know of its effects. What is the return on marketing communication in terms of profit, sales, brand awareness, adverting awareness, media contacts, etc? On most questions we do not have the answer. But what we do know is that doing nothing will erode our brands and profits. Still the questions remain: What are the performances of media and creative?...

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