Quality control of TV peoplemeter panels

It is particularly difficult to control the quality of the results obtained by the peoplemeter panels.

Quality Control Of TV Peoplemeter Panels

Hugues ChavenonCentre d'Etudes des Supports de Publicit (C.E.S.P.) andKen PurdyeREACH MASS Institute

Introduction

After being in numerous countries for 10 to 20 years, the precision of peoplemeter individual measurement of television viewing is barely questioned. Many users consider it to be the nec plus ultra of audience measurement. It has been granted this particular status thanks to the technology used and the exhaustive nature of the measured object: all of a household's television viewing all the time.

This does not mean that the peoplemeter panels are any less...

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