Quality Control Of TV Peoplemeter Panels
Hugues ChavenonCentre d'Etudes des Supports de Publicit (C.E.S.P.) andKen PurdyeREACH MASS Institute
Introduction
After being in numerous countries for 10 to 20 years, the precision of peoplemeter individual measurement of television viewing is barely questioned. Many users consider it to be the nec plus ultra of audience measurement. It has been granted this particular status thanks to the technology used and the exhaustive nature of the measured object: all of a household's television viewing all the time.
This does not mean that the peoplemeter panels are any less...