Pushing picture matching to the limit

Pasquale A, Pellegrini and Ken Purdye

This paper provides a summary of BBM Canada's picture matching experience over the last four years. The authors focus on how well picture matching compares with DFM, how multimatching is handled, the problem of unmatched viewing, picture matching's ability to handle various delivery systems, and the extent to which picture matching can handle viewer behaviours like fast channel changing and channel surfing.

Pushing Picture Matching To The Limit

Canada's four year adventure

Pasquale A. PellegriniandKen PurdyeBBM Canada

Introduction

At the ARF-ESOMAR conference in Vienna in 1998, Purdye and Charlebois presented the results of the first validation test of the Taylor Nelson Sofres (TNS) 'picture matching' system for TV audience measurement. Building on the favourable results of this study, BBM Canada is now operating a 2,500 home panel using this same picture matching technology (or PMT). Four years from the original tests, PMT is used to measure English and French national networks as well as the two major markets of...

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