Reaching Children Online
A longitudinal study of Internet habits
Jorian ClarkeCircle 1 Network
Introduction
This generation of children has not only grown up with the Internet, but has adopted it with the fascination that previous generations have had for television or radio. Most children adapt better to technology than most adults, having fewer fears that limit them in exploring possibilities for usage. The Internet's inherent interactivity, community and information availability combined with changes in access speed and potential device alternatives continue to make this communication medium engaging to this generation. We hypothesize with this ongoing study that children's interest...