Reckitt Benckiser Brazil

This paper describes the internal process undertaken by Reckitt Benckiser Brazil in order to achieve their goal, as a socially responsible organization, to attracts, maintain and motivate superior talent, adapt rapidly to changing environment, fully satisfy customers while contributing to the community and society in general.

Reckitt Benckiser Brazil

A case of employee segmentation supporting a social responsibility initative

Mario MattosIndicator Pesquisa de Mercado andAntonio C. WerneckReckitt Benckiser

 

Introduction

Brazil is a country with a vast territory and a large population, where social and economic inequalities are markedly present. On one hand its consumer market is significant and it has one of the largest industrial economies worldwide, with indicators consistent with the developed countries of Europe and North America. On the other hand, its income distribution, illiteracy and the population below poverty levels aligns Brazil to extremely poor countries.

In order...

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