The AMAI System Of Classifying Households Bu SocioEconomic Level
The experience of Mexico and its comparison with Brazil and Argentina
Adrian Villegas CarrascoPulso Mercadolgico
Introduction
Mexico's marketing research environment at the moment of AMAI's creation (October 1992) demanded quick action to develop a common system for assessing the social and economic standing of the population as it was done in other countries before.
One of the first steps taken by AMAI was to create a special task force named the SEL Committee which was devoted from the very beginning to create a SEL index which could help the 'industry'...