The emergence of single marketing

Oriana Manarca White

This paper summarizes the preliminary results of a recent study conducted with the objective of supplying new themes for our debate on the female gender, providing deeper information on the thought process and actions of women in our time.

The Emergence Of Single Marketing

Dreams Of Equality

Oriana Monarca WhiteCPM Research, Brazil

INTRODUCTION

The present study was conducted with the objective of supplying new themes for our debate on the female gender, providing deeper information on the thought process and actions of women in our time. It began in March 2000 and ends in March 2002. It was conducted for and served various clients from different sectors; companies (Avon, Electrolux and Sadia), governmental agencies (National Council for Women's Rights of the Ministry of Justice in Brasilia) and society as a whole since part of the results were made...

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