A 50year Longitudinal Study Of Changes In The Content And Form Of Food Advertising In New Zealand Magazines
Michael Fay University of Otago
Introduction
A founding tenet of the marketing system is that marketing phenomena are a response to the needs and wants of society (Levitt 1965; Kotler 1967, 1991), and that the content of advertising is a reflection of society's values (Holbrook 1987; Rotzoll et al. 1990). This view is also explicated in work describing advertising's historical development (Ewen 1976; Nevett 1982; Ritzer 1993; Lears 1994; Twitchell 1996). While this view has been, and continues to be, widely...