The Future Of TV Advertising Regulation
Brinsley DresdenLewis Silkin
When the advertising industry first learned of the government's intention to overhaul the regulation of television advertising in the United Kingdom, its reaction was to heed the advice of Hilaire Belloc to little Jim, in his Cautionary Tales for Children, on the peculiar dangers posed by rampaging lions:
- 'Always keep a-hold of Nurse For fear of finding something worse.'
In this case, faced with potential mauling by statutory regulation, the industry cried out for...