Interactive TV Games A New Channel For Brands
Bill GashPartners in Television
Interactive TV is at last becoming a hot topic in the advertising business and for good reason. In 2002 the UK witnessed a huge increase in the number of interactive programme formats, channels, services and advertising campaigns, as both broadcasters and advertisers sought to apply iTV to their business. Sky Sales alone has broadcast over 200 interactive campaigns and claims it is operating to capacity, while IDS, the sales house responsible for selling airtime on many cable and satellite channels, claims that 10%...