iTV: Shouldn't it be more revolutionary?

Mark Cripps reviews the progress of interactive television and reports that of the 24.7 million household who have TV just over 9 million have iTV.

iTV: Shouldn't It Be More Revolutionary?

Mark CrippsDraftWorldwide

For the past few years, the UK's favourite medium has been undergoing a major revolution. It has entailed millions of pounds in investment on the part of content providers, advertisers and with the purchase of all those set-top boxes consumers, not to mention major policy decisions for the government.

If you are among the now significant number of digital TV customers in the UK, the presence of revolutionary activity is indicated by the appearance of a red blob sorry, button in the corner of your TV screen....

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