Agency: Ammirati Puris, Toronto | Author: Not credited |
PACKAGED GOODS FOOD GOLD
Unilever Canada
Lipton Chicken Noodle
Executive Summary
You've got a brand that's well known, well liked and well distributed. You're laughing, right? Well not exactly, because the brand has also been in a slow decline for 13 years. You don't have any news, and you have a limited marketing budget. You have one chance to turn sales around.
What would you do? (Crossover Note 1).
That was the situation facing Lipton Chicken Noodle soup in 1999. This case will describe how the 'Kids don't get bored with...