Agency: | Author: Not credited |
SERVICES GENERAL GOLD REGIONAL SUCCESS GOLD SUSTAINED SUCCESS SILVER
Tourism New Brunswick
Executive Summary
The 19972000 Tourism New Brunswick campaign in Quebec is a perfect example of the impact of advertising on business performance. It resulted in a significant increase in the number of Quebecers visiting New Brunswick.
New Brunswick had advertised in Quebec from 1989 on, but with relatively limited effort. From 1989 to 1995, this was primarily in magazines and daily newspapers. Although 20% of Quebecers showed interest in visiting New Brunswick, development of Quebec as...