MTS Communications

1999-2000 TV campaign for Manitoba Telecom Services (MTS). Objectives: to drive usage and build brand equity against heavy competition at a time of much change in the market.
Agency: Cossette West, Vancouver Author: Not credited

Regional success silver

MTS Communications

Executive Summary

Three headlines demonstrate how Manitoba Telecom Services (MTS) can credit advertising for driving bottom line results while creating and establishing extraordinary brand equity.

'Talking bison prove a marketing bonanza for MTS. Hey Morty!'
Winnipeg Free Press, July 17, 2000.
'Singing bison hit all the right numbers'
National Post, January 15, 2001.
'Morty Mania. How Manitoba's...

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