Agency: Cossette West, Vancouver | Author: Not credited |
Regional success silver
MTS Communications
Executive Summary
Three headlines demonstrate how Manitoba Telecom Services (MTS) can credit advertising for driving bottom line results while creating and establishing extraordinary brand equity.
- 'Talking bison prove a marketing bonanza for MTS. Hey Morty!'
- Winnipeg Free Press, July 17, 2000.
- 'Singing bison hit all the right numbers'
- National Post, January 15, 2001.
- 'Morty Mania. How Manitoba's...