Information processing: a critical literature review and future research directions

Graham Spickett-Jones and Philip J. Kitchen

This conceptual paper concerns information processing, and focuses on the methods and mechanisms used by marketers and academics in attempting to explore mental processes, particularly regarding perception and cognitive mapping in relation to marketing communications.
  

Information processing: A Critical Literature Review And Future Research Directions

Philip J. KitchenandGraham Spickett-JonesHull University Business School

 

Introduction

This conceptual paper concerns consumer information processing. It focuses primarily on the processes and mechanisms used when information is interpreted. It explores mental processes and the underlying structures which enable meaning to be generated and understanding to be formed in what Hofstadter (1995) described as the 'perception' and 'mapping' of information with particular reference to persuasive communication(see also Readon 1991). The paper is set against the mediascape of rapid environmental change.

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