Accomplishing CRM goals

Nagia El-Emary, Sagar Tamang and Piyush Mathur

As revolutionary advances are made in information and communication, one of the recent industries taking advantages of the new technology is CRM, showing the inevitable response to the increasing customer centric approach.

Accomplishing CRM Goals

Conventional segmentation linked to data warehouse

Piyish MathurAC Nielsen AMRSagar TamangAC Nielsen AMR andNagia ElEmaryVodafone

INTRODUCTION

Revolutionary advances in information and communication technologies are transforming the world economy and presenting new challenges to all countries. The challenges are to effectively compete in an emerging informationbased economy and to take full advantage of its enormous potential in advancing all aspects of economic, social and cultural life. One of the emerging industries taking advantage of the new technology is Customer Relationship Management (CRM). It is an industry with a high annual growth rate...

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