The chronically ill patient

Chris Krattiger-Savelkouls

Innovation in diagnosis, better understanding of disease prevention and continuous improved medications, in addition to an ageing population, are the cause of an ever-increasing market segment, namely the segment of the chronically ill or chronically treated patient.

The Chronically Ill Patient

How we should approach this important consumer for the healthcare industry

Chris Krattiger-SavelkoulsResearch Matters AG

 

INTRODUCTION

The ageing population as a cause for increased chronic illnesses

One of the most obvious causes for the upsurge in certain chronic illnesses is our ageing population. (An American born at the turn of the new century can expect to live more than 76 years, 22 years more since 1920.)

Due to our ageing population we are experiencing a rapidly growing incidence of age-related diseases, such as Alzheimer's and Parkinson's, cardiovascular and rheumatic diseases as well as cancer....

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