A reality check in the Internet age

Donna Wydra

The Internet has had far-reaching effects on both business and society over the past decade, first in the United States and followed quickly by many other countries around the world.

A Reality Check in the Internet Age

Donna WydraMarket Facts Interactive

INTRODUCTION

The Internet has had farreaching effects on both business and society over the past decade, first in the United States and followed quickly by many other countries around the world. This new medium has changed the way most companies do business and has been the impetus for societal changes as well. In this paper, we will move from the wide, sweeping impacts seen at a macro level in business and society to examine the actual daytoday behavioral and attitudinal impact of this new channel on the individual...

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