Semiotics and internet communications

Christiane Legris-Desportes and Catherine Bitoun

This study presents a survey of the current practice of web communications at one of the largest French companies, Electricité de France (EDF).

Semiotics and Internet Communication

Catherine BitounandChristiane Legris-DesportesEDF (Electricit de France)

 

INTRODUCTION

This study presents a survey of the current practice of web communications at one of the largest French companies, Electricit de France (EDF). It has a two-fold objective: first, to examine the current state of the art of Internet communications and the challenges, experiences, and barriers confronted in that regard by EDF. In this sense, it provides an interesting textbook application of semiotic methods.

Secondly, the study draws some more pragmatic and operational lessons about the effectiveness of web communications, and, more generally, the design...

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