Is There Such A Thing As 'Early Adopters Fatigue?'
Leyla NamiranianDecision Analyst, Inc. andRenee Hopkins Decision Analyst, Inc.
INTRODUCTION
Consumer purchases of any new product or new service require the consumer to change in some way. So influencing consumer purchasing decisions involves convincing the consumer to undergo a behavioral 'adoption' change. This change could be small, such as the normal upgrading of a product that does not require a change of behavior ('continuous innovation'). This change could be large, such as switching to a new product that requires a major adaptation of the consumer's behavior, or...