The internet as integrator

The internet is continuing to grow as a powerful medium, both in user numbers, the time they spend on it, and their involvement with it.

The internet as integrator

Fast brandbuilding in slowgrowth markets

David A. AakerProphet Brand Strategy

Looking at the smouldering ruin that was digital mania, it is tempting to conclude that the internet was overrated and oversold, and that its appropriate place is at the margins of a company's brandbuilding, tucked somewhere between the catalogue division and pointofpurchase display design.

But the medium's growth alone indicates that something powerful and powerfully different is at work in the online world. There are more than 75 million active users each month in the United States and 260 million worldwide, says Nielsen/NetRatings,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands