Budweiser - Frogs, Lizards, Whassup? Market share that's what

This silver-winning case shows how Budweiser, which slipped into decline in mid 1998, had turned a brand’s fortunes around and rejuvenated brand awareness.
Agency: BMP DDBAuthors: Emmet O'Hanlon and Andrew Deykin

SILVER AWARD

Frogs, Lizards, Whassup?

Market share that's what

INTRODUCTION

Anheuser-Busch, the company behind Budweiser, is known throughout the world for its dynamic workforce and innovative approach to sales and marketing. This paper tells the story of how Anheuser-Busch, and its advertising partner DDB, identified a market share decline in the UK but took swift, decisive action to turn it into a steep growth curve. During the course of this paper, we will show how advertising commissioned and bought by Anheuser-Busch spearheaded this return to growth.

Budweiser had slipped...

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