Agency: BMP DDB | Authors: Emmet O'Hanlon and Andrew Deykin |
SILVER AWARD
Frogs, Lizards, Whassup?
Market share that's what
INTRODUCTION
Anheuser-Busch, the company behind Budweiser, is known throughout the world for its dynamic workforce and innovative approach to sales and marketing. This paper tells the story of how Anheuser-Busch, and its advertising partner DDB, identified a market share decline in the UK but took swift, decisive action to turn it into a steep growth curve. During the course of this paper, we will show how advertising commissioned and bought by Anheuser-Busch spearheaded this return to growth.
Budweiser had slipped...