West End Quay Ltd - Creating a new era in homebuying

Hugh Eaton and Scott Waring

Campaign for West End Quay Ltd's regeneration of a 120 acre site at Paddington, one of the largest redevelopment projects in Europe.
Agency: AMD Group plcAuthors: Hugh Eaton and Scott Waring

Creating A New Era In Homebuying

West End Quay Ltd

INTRODUCTION

This case history shows how West End Quay contributed to turning 120 acres of derelict land into one of the most exciting new areas of London and created an unprecedented demand for living space.

The team responsible had a passion for innovation and a drive to better the norms of the market. Dissatisfaction with traditional sales techniques, and a refusal to accept low standards of service, led to the creation of a new retail experience for homebuyers....

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