Flowers and Plants Association - How not saying it with flowers grew a generic market on a limited spend

Nicole Rocheleau and Nicola Crumpton

2000-1 small budget campaign for the Flowers and Plants Association. Shows the importance of tracking to detect if a message is not working as intended.
Agency: FallonAuthor: Nicola Crumpton, Nicole Rocheleau

 Flowers and Plants Association

How not saying it with flowers grew a generic market on a limited spend

Introduction

To measure or not to measure, that is a central question for clients and agencies looking to create advertising campaigns on budgets under 500,000.

In this situation, agencies and clients are faced with a doubleedged sword. The paramount question is: What will give the client a better return on their investment? To spend money on measurement, where it's questionable if there will be any noticeable...

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