Manchester Evening News - Local paper bucks the trend with unexpected revenue boost

Gillian Nelis

For the Manchester Evening News, recruitment advertising revenue accounts for over 50% of total revenue.
Agency: Cheetham Bell JWTAuthor: Gillian Nelis

BRONZE AWARD

Manchester Evening News Jobs Campaign

INTRODUCTION 

Doing somethingabout falling recruitment advertising revenue.

The Manchester Evening News (M.E.N) is one of the flagship titles of the Guardian Media Group, owner of the Guardian, the Observer and Auto Trader. It is the UK's third largest regional evening title (1) circulating to over 168,000 (2) households in Greater Manchester.

Classified advertising is a major revenue generator (3) for any newspaper and within that category recruitment advertising is by far the most profitable section. For the Manchester Evening News recruitment advertising revenue...

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