Barnardo's - 'Giving Barnardo's back its future'

Campaign to change perceptions of Barnardo's, especially to make the charity relevant to younger people.
Agency: Bartle Bogle HegartyAuthors: Dan Goldstein and Mary Daniels

Grand Prix BEST NEW CLIENT & Gold Award

Giving Barnardo's Back Its Future

1. INTRODUCTION

This is the story of how babies injecting heroin and adults committing suicide changed the face of Britain's oldest children's charity forever. Of how integrated communications turned a generation of brand rejecters into brand supporters and influenced diverse audiences from MPs to students. How one of the most ambitious recruitment programmes ever conducted by a UK charity has ensured millions of pounds in donations for years to come. This is...

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